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This site had the following in the web site, "We are specialist advisers for the over 65s, the elderly, the vulnerable and those who have a care need." Our analyzers observed that the web site stated " All our clients are treated like a member of the family." The Website also stated " We want people to enjoy the later stages of their life, in the way they want. Network to see discussions with other people in your situation, real time support from us and industry professionals. Types of care and costs. What are care plans? When is care free? Someone I know needs care." The website's header had Care funding assessment form as the most important keyword. It was followed by care funding, nursing care, and long-term care which isn't as ranked as highly as Care funding assessment form. The next words the site uses is nursing home fees. nursing care fees was also included and could not be understood by search crawlers.